Usage guidelines and examples

The Geotag Icon is freely available for use in connection with geotagging in all its forms and with reference to the following guidelines. Geotagged content may include blog posts, informative articles, photos or other media therein or in standalone galleries, web feeds, etc.

The Geotag Icon itself—or adjacent text—may link to external or additional geotagging data. For instance, it may cause a window/ widget/ toggle to reveal the data. It may also link directly to the actual data file itself, such as an XML file containing the coordinates etc.

Example (KML):

Download placemark for Te Papa (open in Google Earth)

Example (GPX):

Download a waypoint for geocaching (open in text editor or e.g. GPSBabel)

Example (GeoRSS):

Subscribe to a geotagged photostream from Flickr

Tip: To display the Geotag Icon as in these examples, create a paragraph with the class “geotag” and add the following to your CSS file, making sure the path to the image is correct:

.geotag { padding: 2px 0 2px 20px; background: url('../geotag-16px.png') left center no-repeat; }

Do use it as an action

The Geotag Icon itself—or adjacent text—may link to a service that uses the data to perform some plotting action. This doesn’t include a link to the service per se (like this), thus the link will typically also contain the data required to make the service (or application) do something with it.

Example link containing the data (passed in URI to Geo Mashup/ Google Maps API):

The Queen Charlotte Track has great views over the Marlborough Sounds.

Example link connecting a photo to a geomapping service (opens in Flickr Map):

This kiwi was spotted on Kapiti Island.

Example link connecting a GeoRSS feed to a geomapping service (opens in Google Maps):

Show map plotting recent travel articles

Do use it as an indicator

Even if you haven’t yet linked your geotagged content to any mapping service you may still make use of the icon to visually indicate the presence of otherwise-invisible geotagged content. For example, say you are are using a GPS accessory with your camera and your photos are automatically tagged with GPS coordinates. You then upload your pictures to an online gallery. You could use the icon to indicate to viewers that a particular photo/ photo set contains location information within EXIF. Anyone keen to know the exact location of that photo can simply view the EXIF data and check the coordinates on Google Maps or Google Earth, for instance.

Example (tagged in EXIF-GPS):

Here is a photo of Kinder Scout (right-click to download; © Dave Wild used with permission):

Here are the “hidden” data viewed with in Mac OS X Preview:

Example (tagged as geo:lat=-25.687 geo:lon=-54.445):

 Here is a video of the incredible Iguazu Falls in Brazil/ Argentina

This YouTube video requires Adobe Flash Player; geotagged videos are viewable in a Google Earth Gallery layer.

Example (geotagged in ID3 metadata format for MP3s; recording by Miraz Jordan):

Tui birdsong can be readily heard in Wellington’s Karori Sanctuary (geo-location viewable in e.g. iTunes).

Don’t misuse it

Note that geotagging implies tagging with specific coordinates i.e. latitude and longitude. Thus, “Bus shelter on 51st Avenue, Anothertown” is not geotagging even though it may be a very specific place! The Icon should only be used in association with specific geographic coordinates—an intersection, a viewpoint on a walking track, a marked path (e.g. track log) or waypoint, a particular building, etc.—but not general areas, regions or countries (e.g. New York, Derbyshire, New Zealand, etc.).

The idea is that the Geotag Icon should be directly linked to, or visually associated with, the actual geotagged document (blog post, photo, XML file, etc.) Thus it is not generally intended for use as a marker icon on a map (unless linked directly to a geotagged profile, but not IP address location, for example), or as a generic “location” icon (e.g. travel blog post category, holiday photo album, “You are here”, etc.)

There are no restrictions on the size, colour, proportion, opacity, or other such icon parameters you may choose to use. It’s your site, your content. We ask that you do consider that in the interests of standardization use of the unmodified icon is generally preferable, however, we understand that there may be valid reasons why this is not appropriate.

You can choose to use the Geotag Icon under a Creative Commons license (noting that personal use does not require attribution), or under the GNU Lesser GPL license. The spirit of these terms is to encourage adoption of the Geotag Icon by both individuals and corporate entities who may use it freely (on web pages, in products or services) for the purposes for which it is intended. It is not intended, for example, to be used as a trademark, service mark, or organizational logo. If you are developing or have developed a geotagging application, product or service, you may make use of the Geotag Icon to help foster standardization and recognition, but should refrain from using the Icon to establish branding (e.g. use within your application is allowed, but not use as your logo). For example you might display the icon if your application auto-discovers geotagged content, or if your application performs a geotagging function and inserts the icon into mark-up. In short, we require “fair use”.